

Since many already use Zalo for messaging, it is both easy to adopt ZaloPay (no additional registration needed). ZaloPay’s biggest value proposition versus its competitors is familiarity, trust, and convenience in setting up.

Hence, ZaloPay can take advantage of Zalo’s large database and reputation brand to acquire new users.


In fact, ZaloPay is built on top Zalo, the most popular messenger app in Vietnam which was launched in 2012, with more than 100 million users worldwide in 2019. ZaloPay is a mobile payment application with use cases for daily life and business needs launched in 2017. For example, social media platform like Facebook collects user data for advertisements. App providers also have a good chance to make a greater impact on the everyday lives of consumers as well as target a broader range of potential users.Īnother advantage of super app is the massive database from the collection, analysis and use of users that used for advertising. Now, users can access multiple services such as ride hailing, food delivery, and messaging within one single application.įor developers, attracting new users and retaining existing users in super apps can bring in extra cash and a diversified source of income. As a result, s uper app, or all-in-one app, is likely to be welcomed. Nowadays, you can see the rising popularity of 24/7 convenience stores, online shopping sites, and home delivery. Because of increasingly busy lifestyle, Vietnamese consumers are now willing to pay more for services and products that offer them convenience.
